How to Use These Prompts

The prompts in this post assume you have your full MCP stack connected — GA4, Google Search Console, and FreeCrawl running in the Claude desktop app. If you haven’t set those up yet, start with Part 2 (GA4), Part 3 (GSC), and Part 4 (FreeCrawl).

These prompts are designed to be used as-is. Copy them, paste them into Claude, and let your live data do the rest. They’re grouped by use case so you can go straight to what’s relevant.

Ranking Opportunity Prompts

These prompts identify where you’re close to page one but not quite there — the highest-ROI optimisation targets on most sites.

“From Search Console, find all queries where my site appears in positions 4–15 with at least 50 impressions in the past 90 days. Sort by impressions descending. For the top 20, show me the URL that’s ranking, its current title tag and meta description (from FreeCrawl), and suggest a specific rewrite of each title tag to improve CTR without changing the target keyword.”

“Cross-reference my Search Console position data with GA4 organic landing page performance. Which pages rank in the top 10 for a query with 500+ monthly impressions but have a GA4 bounce rate above 70%? These are pages where I’m winning the click but losing the visitor — what does FreeCrawl say about their content length, heading structure, and page speed?”

Traffic Loss Investigation Prompts

When something is declining, these prompts help you find out exactly what changed and why.

“Compare organic traffic from Search Console for the last 28 days against the same period 12 months ago. Identify every page where clicks have declined by more than 25%. For each one, check the current status in Search Console (indexed, excluded, etc.) and pull the technical SEO details from FreeCrawl. Group the findings: which pages have a technical issue, which have likely lost rankings (I’ll need to check ranking history separately), and which have indexing problems?”

“My organic traffic dropped around [date]. Using Search Console data, identify which queries and URLs lost the most impressions in the two weeks after that date compared to the two weeks before. Then check FreeCrawl for any technical changes that might explain it — redirects, canonical changes, noindex tags, or significant changes in page content length.”

Content Gap Analysis Prompts

These help you find topics your audience is searching for where you don’t yet have coverage.

“From Search Console, find queries where my site gets impressions but the average position is below 20 — meaning I’m ranking but very weakly, likely with no page specifically targeting that topic. Group these queries by theme (you can use your own judgment on clustering). For the top five theme clusters by total impressions, tell me what content I’d need to create to rank competitively for those queries.”

Technical SEO Audit Prompts

Full-site technical audits, prioritised by business impact.

“Run a comprehensive technical SEO audit using FreeCrawl. I want the issues ranked by severity and business impact, not just occurrence count. For each issue category, tell me: how many pages are affected, what the SEO impact is, and what the fix involves. Then cross-reference the affected URLs with Search Console to tell me which issues are affecting pages that currently drive organic traffic — those should be fixed first.”

“Using FreeCrawl, find every page on my site with a duplicate title tag or duplicate meta description. Group the duplicates and explain which version is likely the ‘correct’ one (based on GSC performance data if available). Draft a specific unique title and meta description for each duplicate URL that’s getting organic impressions.”

Internal Linking Prompts

“From FreeCrawl, identify my ten most important pages — use a combination of inlink count and GA4 organic traffic as a proxy for importance. Then find every page on my site that’s relevant to those ten pages (topical relevance, not just exact keyword match) but doesn’t currently link to them. List these as internal linking opportunities, prioritised by the organic traffic the linking page currently receives.”

“Find all pages in FreeCrawl with fewer than three internal links pointing to them that also receive organic impressions in Search Console. These are potentially orphaned pages that search engines are struggling to find. For each one, suggest three relevant pages on my site that should link to it, with suggested anchor text.”

Core Web Vitals Prompts

“Using the PageSpeed data in FreeCrawl, find the pages with the worst Core Web Vitals scores. Prioritise by those that also drive significant organic traffic (use GSC impressions data). For the bottom 10, explain what’s causing the poor score and give me specific technical recommendations to fix it — not generic advice, specific things to change on those actual pages.”

These prompts become even more powerful when combined with the CRO prompts in Part 7 (pending), and the automation techniques in Part 8 (pending).